Best Book Promotion Ideas
Finding the right Amazon keywords may be less intuitive than selecting your categories, but looking at bestsellers in your genre or subgenre is a great jumping-off point lucky tiger slot. You won’t be able to view the exact keywords entered into Amazon, but you can see which phrases keep popping up in those books’ titles and descriptions.
In this post, we offer up 70+ book marketing ideas to help you out. It also features a free (yes, free!) book marketing checklist you can print out and use to track your progress! And if you’re craving even more info straight from the pen of an expert, check out our free book marketing guide How to Market a Book: Overperform in a Crowded Market, written by our very own Ricardo Fayet.
But this post is getting ahead of itself. For those first dipping a toe into the marketing waters, we’ll begin with the essentials. Those who are more advanced, feel free to skip ahead! We’ll be covering:
I don’t mean send out a news update via email to people who have no interest in your “news.” I mean do what you do best and write a short story that will engage the subscriber within seconds. Make a tangent story related to the world you created in your latest fiction novel and have a big button that says “Click to get to know SoAndSo!” Newsletters and drip campaigns don’t have to be dreary. Spice it up with headlines and emojis! Also, don’t neglect your Unsubscribe page either. When a subscriber wants to unsubscribe, make it hard for them to pass up a good deal on your book if they haven’t already purchased a copy. On the unsubscribe page, include a link to purchase the book and say something like, “You have been unsubscribed from my newsletter, but I don’t want you to miss out on the full story of John and Jane. Click now to get a copy sent to your doorstep.” You can also include a special code for 10% off!
Design-wise, consider slapping a sticker or pull quote on your cover, or spring for a full redesign — it could boost your sales by up to 50%. Basically, don’t get complacent; there’s always room for improvement!
Instagram Book Promotion Ideas
Instagram is a social platform, so engaging with other users is essential. The more you engage with your readers and fellow Bookstagrammers, the more visible and connected you’ll become. Here are some ways to do that:
Engaging with comments on Instagram is an excellent strategy for increasing visibility. Doing so helps you build relationships with your audience and encourages them to interact with your content. To begin a dialogue with users within your target audience, share a brief story that relates to the post. This may be a user you already follow or someone new who you’ve never engaged with before. Sometimes these users are potential readers who see your comments and check out your profile. Responding to users’ comments on your posts fosters a sense of community and encourages others to join the conversation.
Instagram is a social platform, so engaging with other users is essential. The more you engage with your readers and fellow Bookstagrammers, the more visible and connected you’ll become. Here are some ways to do that:
Engaging with comments on Instagram is an excellent strategy for increasing visibility. Doing so helps you build relationships with your audience and encourages them to interact with your content. To begin a dialogue with users within your target audience, share a brief story that relates to the post. This may be a user you already follow or someone new who you’ve never engaged with before. Sometimes these users are potential readers who see your comments and check out your profile. Responding to users’ comments on your posts fosters a sense of community and encourages others to join the conversation.
Format: ReelIntroduce your audience to one of your book’s characters through a short, engaging reel. Share interesting traits, background stories, or pivotal moments from the book. This helps readers form a connection with your characters before they even open the first page.
Format: ReelShare a glimpse into your daily life as an indie writer. Highlight your writing routine, favorite writing spots, or the behind-the-scenes process of getting your book published. This type of content can be both inspiring and relatable for aspiring writers.
Children’s Book Promotion Ideas
The cookie settings on this website are set to “allow cookies” to give you the best browsing experience possible. If you continue to use this website (eg, by scrolling down the page or navigating to a different page) without changing your cookie settings or you click “Accept” below then you are consenting to this. You can change your cookie settings in your browser at any time to restrict our use of cookies. Full information can be found on our privacy policy here:
Don’t be shy when it comes to promoting your book. It is important to let others know about it. Just remember that your friends and family want to support you. And creating a launch team can be a wonderful way for your loved ones to do just that.
The first step toward effective marketing starts with how you portray yourself. When it comes to authors, your name is the brand. A well-written author profile is a must. It gives the readers a chance to know and understand more about you. The first step to gaining trust is to get to know someone. Therefore, to build a long-lasting relationship with your readers, you need to let them know you. Putting together a well-drafted author bio is quite easy, yet it is often overlooked. Your writer bio is displayed in numerous places, including
The cookie settings on this website are set to “allow cookies” to give you the best browsing experience possible. If you continue to use this website (eg, by scrolling down the page or navigating to a different page) without changing your cookie settings or you click “Accept” below then you are consenting to this. You can change your cookie settings in your browser at any time to restrict our use of cookies. Full information can be found on our privacy policy here:
Don’t be shy when it comes to promoting your book. It is important to let others know about it. Just remember that your friends and family want to support you. And creating a launch team can be a wonderful way for your loved ones to do just that.
The first step toward effective marketing starts with how you portray yourself. When it comes to authors, your name is the brand. A well-written author profile is a must. It gives the readers a chance to know and understand more about you. The first step to gaining trust is to get to know someone. Therefore, to build a long-lasting relationship with your readers, you need to let them know you. Putting together a well-drafted author bio is quite easy, yet it is often overlooked. Your writer bio is displayed in numerous places, including